Urvashi Makkar
1 book listed on Booksdata.org
Dr. Urvashi Makkar, a distinguished author, harmoniously combines academia and poetic expressions in her 28-year journey. Holding a Ph.D., MBA, and EPHRM from IIM Calcutta, she has redefined management education, emphasizing quality and research. Her global impact extends through 85 publications and 14 books on CRM & Retail. As Founder Chief Editor of the International Journal of Customer Relations, she actively cont...