Olivia Fox Cabane

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. In The Charisma Myth, Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually...