Gustave Le Bon

Gustave Le Bon (1841–1931) was a French social psychologist, sociologist, anthropologist, and writer whose pioneering studies of human behavior profoundly influenced the fields of psychology, political science, sociology, and communication. Best known for his landmark work The Crowd: A Study of the Popular Mind (1895), Le Bon explored how individuals think and behave differently when they become part of a crowd. His...